Ep 18: Your Genius in Entrepreneurship

Your Genius in Entrepreneurship Podcast Transcript

Dr. Julie Ducharme: Hi I'm doctor Julie Ducharme and welcome to the authentically you show.

Dr. Julie Ducharme: So excited to be back for another episode.
I love doing the show, because I get to interview people around the world doing authentic things and very often they become great friends and even business partners before we get started though.

Dr. Julie Ducharme: I do wanna let you know that this podcast is brought to you by synergy.

Dr. Julie Ducharme: Learning institute, technical <unk> technical professional college that not only has thirty five accredited courses, but as well has veteran transition programs for veterans transitioning to civilian life and one of our well known programs, combat boots to heels is a National program across the country and one of the things we do is a program called lead and power her.

Dr. Julie Ducharme: She talks and that program funds are combat boots deals program.

Dr. Julie Ducharme: So if you're wanting to check out, a really the program that gives woman a platform to that gives woman a platform to tell their story, then you wanna check out leading power her she talks it's happening in Houston on March eleventh and we have several other one's coming up as well.

Dr. Julie Ducharme: So if.

Shelby Jo Long: You wanna get tickets.

Dr. Julie Ducharme: Go to login power dot com, check out our Houston event and actually one of the woman I'm interviewing today will be a she talker as well.

Dr. Julie Ducharme: Her name is Shelby Jo long she's an executive with coaching experience that has spanned many industries and cruise including nonprofit organizations, real estate agents government agencies and other small businesses with her experience in the realm of business communication she's been asked to speak during training sessions for several large companies and she's.

Dr. Julie Ducharme: Also central to the new manager advance manager training sessions with our local university Shelby has been a professor and director and a debate programmer at rocky mountain, college.

Dr. Julie Ducharme: Since two thousand and six.

Dr. Julie Ducharme: Her concentration in the world of communication study centers around business communication.

Dr. Julie Ducharme: She teaches courses in organizational com business com persuasion small group communication public speaking political communication debate and she is also an author we're gonna talk about her book today.

Dr. Julie Ducharme: She'll be welcome to the show.

Shelby Jo Long: Oh thank you for having me in such a nice introduction I'm.

Shelby Jo Long: So excited to be <unk> I am.

Shelby Jo Long: So excited.

Dr. Julie Ducharme: To have you there too.

Dr. Julie Ducharme: You know you're the only other professor that will be there with me so I really love this because I feel like you and I have parallel stories we were both professors in academia, but also entrepreneurs and moms.

Shelby Jo Long: And boxes.

Dr. Julie Ducharme: And uh we got to hang out.

Dr. Julie Ducharme: Some this weekend and <unk> gonna get hang again.

Dr. Julie Ducharme: It she talks and do a bunch of work together as well.

Dr. Julie Ducharme: So I'm really excited to talk about everything you're doing and of course this is near and dear to my heart because okay, let's move it over the screen Mary dear to my heart because I have been a person who's been pushing the gig economy for a long time and as you know at the college they're.

Shelby Jo Long: Very traditional.

Dr. Julie Ducharme: And so I used to get a lot of like stops and giggles when I would say gig economy and people be like that's never gonna last you need to <unk> job you're gonna work for thirty years and get a good retirement.

Shelby Jo Long: And.

Dr. Julie Ducharme: So this is near my heart even though I have got to read it yet I've read pieces of it and it already sounds amazing, but before.

Shelby Jo Long: We get too far into your.

Dr. Julie Ducharme: Book I wanna talk about your journey into entrepreneurship because from my understanding started out in academia right and then you slowly build this so tell US how you transitioned because that's not an easy transition at least for me it wasn't easy transition to kind of integrate that into my life.

Shelby Jo Long: It's, not an easy transition and it was it as you know, it's, an uncomfortable transition to because there's.

Shelby Jo Long: So many unknowns and entrepreneurship, you have you have the best idea.

Shelby Jo Long: But then you don't know how the market place is going to respond to it.

Shelby Jo Long: So there's a lot of challenges to that.

Shelby Jo Long: And I I had I been academia for you know, fifteen years at that point for longer than that 'cause I've been pushing I coached.

Shelby Jo Long: A debate team before I started my schooling again and and the full time job as a professor, but then uh so very so long time I was just ready for something else.

Shelby Jo Long: But I didn't really know what that was and so I had some friends that were consultants and so I thought I did my toes into the and I had done some work for the chamber of Commerce and the big sky economic development I've done.

Shelby Jo Long: Some trainings and I was like why don't I make a business out of it.

Shelby Jo Long: So that's when I started to formalize it and then um yeah, I.

Shelby Jo Long: So I think fundamentally it was just that I was looking for something else to do with my expertise and you know, I I love the title, your podcast it's authentically, you and I think I think for me I felt that I was being authentic to myself, but maybe I wasn't being authentic to the influence I wanted to have like I.

Shelby Jo Long: Can be in my own business, because I can create my own business and I can focus my business around my skills and I can create create a life out of that, which is something that is extremely fulfilling a even though there's ups and Downs launcher dealership.

Shelby Jo Long: So there's that was kind of the journey and the journey and.

Shelby Jo Long: There were there were failures it's like it's, not easy to go from speaking to a classroom and speaking to statements and speaking for hours at a time when everybody has to listen to you [laughter] a group of business professionals that are like come on when we're gonna get to the R O y what's gonna happen here.

Shelby Jo Long: So it's a it's a different style of communication and a different way of transferring information and that was a that was one of the tops lessons for me to learn, but it was that's what I talk about my book.

Shelby Jo Long: Two it's that's the key to the monitoring station it's discovering how to communicate in those different channels.

Dr. Julie Ducharme: Yeah.

Shelby Jo Long: Yeah.

Shelby Jo Long: Well the the inspiration I guess start to it and then it's extended since then so yeah.

Shelby Jo Long: Well and what you're.

Dr. Julie Ducharme: Speaking about really reminds me actually of the book.

Dr. Julie Ducharme: The feminine mistake where woman were feeling that they needed something more in their lives and they were <unk> they were trying to figure out where that was now obviously this was back in the sixties and fifty's where it woman would go to college, but then it was expected that they would get married and they would stay home with the kids but they've been educated and they felt the link and I felt something similar like you.

Dr. Julie Ducharme: Um I I, loved academia at one point and I love being the classroom with student, but I felt this kind of logging me to push more because there was more of me to give and I needed to give it outside of academia.

Dr. Julie Ducharme: Um and and I thrive as on Turner I was tell people I live for it so people like how do you work.

Dr. Julie Ducharme: So many hours I'm like I live for it like it's, my favorite thing to do and I think that's what I needed was like you said being authentic to myself.

Dr. Julie Ducharme: Um there wasn't anything wrong with the <unk>, but I didn't.

Dr. Julie Ducharme: See myself.

Dr. Julie Ducharme: Moving any further past that one.

Shelby Jo Long: Point.

Dr. Julie Ducharme: And I kind of felt like if this is it then this can't be all of it for me and like you said the transition is not easy right.

Dr. Julie Ducharme: Is it going from student who like you know yeah, they have to listen?

Dr. Julie Ducharme: They have to do what you say to dealing with a client that's like I don't wanna listen to you like I.

Shelby Jo Long: May have hired you.

Shelby Jo Long: But.

Dr. Julie Ducharme: I don't wanna listen to.

Shelby Jo Long: You [laughter] which I'm sure.

Dr. Julie Ducharme: You've experienced that at all as well.

Dr. Julie Ducharme: Totally.

Shelby Jo Long: Different dynamics.

Dr. Julie Ducharme: Of dealing with.

Dr. Julie Ducharme: Good clients.

Dr. Julie Ducharme: Tough clients Enrique clients needy clients, you know when your phone rings and you're like I just don't wanna pick that.

Shelby Jo Long: Up, right now.

Dr. Julie Ducharme: Um so I get that and and you know I love this because and I'm sure you probably feel like this as well, but I love being my own box.

Dr. Julie Ducharme: You know at some point academia got a little too political for me.

Dr. Julie Ducharme: I mean I'm just gonna be totally transferring about that now.

Dr. Julie Ducharme: I don't think all activity is but where I was at it.

Dr. Julie Ducharme: Got to political and I was like.

Dr. Julie Ducharme: Yeah, I was just like I'm done.

Dr. Julie Ducharme: Someone else telling me what to do and I know that sounds I for some people that may sound really weird, but for me it was just like I need to be able to have control of my destiny and what I do and I don't wanna work for twenty years and beg for a ten year so I can work for medium money that I'll never get an increase on 'cause if people don't know it will just take the secret out of academia we don't make a lot.

Shelby Jo Long: Of [laughter] and you and you don't work up to.

Dr. Julie Ducharme: A lot of money either.

Dr. Julie Ducharme: Okay, so like if you're like oh, you guys make like hundreds of that.

Dr. Julie Ducharme: No, that doesn't happen I'm just gonna give a reality check I won't say the university it's a very popular versus a starting professor job with doctorate fifty thousand, a year.

Dr. Julie Ducharme: [laughter] would still be like let's just take the romance.

Shelby Jo Long: Out of academia for a.

Dr. Julie Ducharme: Moment because people think that we make a lot of money in academia and then we all sit around off about that [laughter].

Shelby Jo Long: And.

Shelby Jo Long: Well and there's <unk> that's <unk> that I love teaching I don't really like the admin piece was not made to move up and to make more money.

Shelby Jo Long: You have to be an admin and that's, not where I wanted to be and I was and I love teaching and I love what I you know, teach communication and I love the connections that that makes and I.

Shelby Jo Long: And I was speaking about business communication I thought it was time to get into the business.

Shelby Jo Long: Yeah.

Shelby Jo Long: Yeah.

Shelby Jo Long: I.

Dr. Julie Ducharme: Love it.

Dr. Julie Ducharme: Well have this book that came out.

Shelby Jo Long: You know, you.

Dr. Julie Ducharme: Called I, see you're genius.

Shelby Jo Long: Which I just got autographed guys.

Shelby Jo Long: The other day.

Dr. Julie Ducharme: Like it's autographed in there.

Dr. Julie Ducharme: Um and.

Shelby Jo Long: This talks a lot.

Dr. Julie Ducharme: As well about your journey and then also transforming your idea into income which I love this 'cause this is the gig economy part so obviously we want everyone to go purchase your book, but I would love for you to give a few teasers about this book and what your readers would be.

Dr. Julie Ducharme: Um getting to learn as they read through your book so.

Shelby Jo Long: Yeah, love to uh it's it's.

Shelby Jo Long: Funny, because you talked to consultants and talk to people that are writing books and they're like I don't wanna go away.

Shelby Jo Long: All my trade secrets, but but really the trade secrets are there and it's it just makes sense and you know talking about the gig economy and how wide open the economy is now too people that want to create their businesses and you can create any business, you want and sell it to anybody in the world we have that ability with the far reaching you know, Internet we can go.

Shelby Jo Long: We can work with anybody all over the world.

Shelby Jo Long: So it's really exciting to be able to do that.

Shelby Jo Long: And creating a GE <unk> creating it.

Shelby Jo Long: But you can create a business out of your expertise people do it all the time and they make a lot of money doing it and if they solve a problem, then you can get paid for it and if you solve an expensive problem, you can get paid pretty well for doing that and you can create a business around it.

Shelby Jo Long: You know, there's people have created millions of dollars made millions of dollars out of creating email funnels and marketing campaigns and all sorts of things to be able to engage with customers and to create leaves you can pick a single thing to create it, so that the the inspiration for the book came out of my journey of honor for membership and then really what I helped people do which is to search for different monitors.

Shelby Jo Long: Asian opportunities and their expertise and one thing that comes very natural to me as I'm.

Shelby Jo Long: Sure it does too you too is course creation program creation picking up key things for people to fall into and to teach and teach and teaching an information rather than telling an important piece of information to very different ways of communicating so that's where that's really what it is about and that's what my process is about.

Shelby Jo Long: So I want I did my process and my online course and my digital course before I ever did the book and made it [laughter] made writing the book that I mean my book is a lot about that process, including my back story and the monitors nation opportunities that you have, but that's really what the process is and and spoiler alert [laughter] I talk a lot about a brand and how your story is the center of your brand and that's what I do with clients that's on the most challenging things to do with clients, because there's a kind of courses out.

Shelby Jo Long: There it's kinda <unk> out.

Shelby Jo Long: There.

Shelby Jo Long: But you're not gonna resonate with an audience, unless you put in.

Shelby Jo Long: In a context and give me some idea of where it came from and who's your ideal client.

Shelby Jo Long: Those kind of brand questions and then we all have ideas and but your ideas have to have a logical step by step process to accomplish something.

Shelby Jo Long: Gotta start somewhere.

Shelby Jo Long: You gotta have a process in the middle and then you have to have a result then you have to wait have away to assess it.

Shelby Jo Long: So we talk about your brand.

Shelby Jo Long: We talk about your idea.

Shelby Jo Long: We talk about building community and how important that is particularly in the online economy it's.

Shelby Jo Long: So important to build the community and have a conversation about this transformation.

Shelby Jo Long: 'cause people want to experience similar things and then we talk about implementation <unk> being the right way to do it.

Shelby Jo Long: So.

Dr. Julie Ducharme: It which.

Shelby Jo Long: Is different the funny thing is is that it's custom for every idea.

Dr. Julie Ducharme: You know.

Shelby Jo Long: I have to work with clients to create a program about about how to how to monitor size your branch different ways.

Shelby Jo Long: You can use for your branch in the middle Montana I'll how to put together a wellness program for coaches and how to a lot of Athletic programs too.

Shelby Jo Long: So it just can really be the thing I like about is it's really dynamic it can be any there is a process to follow with any industry or idea.

Dr. Julie Ducharme: So.

Dr. Julie Ducharme: Well and as you talk about like being able to make your idea.

Dr. Julie Ducharme: I thought of it I should have to go back to the pet rock.

Dr. Julie Ducharme: Can we talk about the pet rock for a moment right?

Dr. Julie Ducharme: This person who came up with the.

Shelby Jo Long: Pet rock made.

Dr. Julie Ducharme: Millions and it was.

Shelby Jo Long: This rock you bought.

Dr. Julie Ducharme: That was painted and you put in your pocket and it was your pet right and it sounds absolutely ridiculous, but the marketing on it was brilliant and so it just makes me think like you can sell anything if you have the right brand.

Dr. Julie Ducharme: Um this other Lady which is this one's a little more silly, but she would find Moose poop and she would make out of it.

Dr. Julie Ducharme: Um like little reindeer heads and like all these little gifts out of this moot, right and so someone finally decided to do a little expose on her and it was absolutely hilarious, but.

Shelby Jo Long: This woman was making.

Dr. Julie Ducharme: Millions off of people.

Shelby Jo Long: Who just thought it?

Dr. Julie Ducharme: Was great to buy like Moose poop.

Dr. Julie Ducharme: Items.

Dr. Julie Ducharme: Oh, they found it here they're showing it on the <unk> and was a hoot as well.

Shelby Jo Long: The Lady.

Dr. Julie Ducharme: Like essentially.

Shelby Jo Long: Her personally.

Dr. Julie Ducharme: Was her brand but.

Shelby Jo Long: The reason I bring.

Dr. Julie Ducharme: This up is because a lot of people have really great ideas.

Dr. Julie Ducharme: [laughter] I'm just giggling because this is on the screen right now the Miss.

Shelby Jo Long: <unk> [laughter] will have these.

Dr. Julie Ducharme: People.

Dr. Julie Ducharme: Really great.

Shelby Jo Long: Ideas and it will never come to fruition.

Dr. Julie Ducharme: Because they don't have your process.

Shelby Jo Long: Right and.

Dr. Julie Ducharme: So you know if you're someone out.

Dr. Julie Ducharme: There thinking like well it kind of this id I don't you.

Shelby Jo Long: Need to talk to Shelby.

Dr. Julie Ducharme: Because this is what it's all about is you just need to process.

Dr. Julie Ducharme: Sometimes you're the subject matter expert, but you're not a business person and that's.

Dr. Julie Ducharme: Okay.

Dr. Julie Ducharme: Bring in the business person to help you with that subject matter.

Dr. Julie Ducharme: Experts you have and so I love that because you know everyone wants to be an <unk> error I mean I ran people everyday everyone wants to <unk>, but when you're in <unk> you will work harder for yourself then you will for anyone else it's not easy.

Shelby Jo Long: I call it a grieving.

Dr. Julie Ducharme: Process because sometimes you're happy.

Dr. Julie Ducharme: Sometimes you're sad sometimes you don't believe what's going on.

Dr. Julie Ducharme: Sometimes craziness <unk> it's it's really like this up and down.

Dr. Julie Ducharme: Roller coaster as your building out.

Dr. Julie Ducharme: This business and I don't say that to deter people from <unk> ship I just say it because sometimes you have to have this reality check of like how bad do you want it and you know I'm like a dog with a bone you know you give me something like I'm.

Shelby Jo Long: Gonna go get it.

Dr. Julie Ducharme: Not everyone like that and so that's where your book comes in and you come in because there are some genius ideas out.

Dr. Julie Ducharme: There that just have to be marked into something and that's.

Dr. Julie Ducharme: Why I mentioned those kind of silly ones?

Dr. Julie Ducharme: The pet rock and a Moose poop and there's another woman I'll mention one more not that I'm remotely focusing on poop.

Dr. Julie Ducharme: Here, but there was a woman who would.

Shelby Jo Long: Go out and collect <unk> [laughter].

Shelby Jo Long: Yeah.

Dr. Julie Ducharme: She would.

Shelby Jo Long: Collect copies.

Shelby Jo Long: Okay now you're you're from Montana.

Dr. Julie Ducharme: I don't know if they do it's in the central Valley of California I grew up.

Dr. Julie Ducharme: They would.

Shelby Jo Long: Have copy throwing.

Dr. Julie Ducharme: Contacts and so you would get a cap.

Dr. Julie Ducharme: I that was pretty dry.

Dr. Julie Ducharme: Maybe just a little late in the middle it through better and you would throw them and whoever got the farthest would win right now.

Dr. Julie Ducharme: Yes, I know central Valley California right now is all putting their heads down going like Julia can't believe you're telling US people about.

Shelby Jo Long: The copy throwing contacts would do this at the fair and.

Dr. Julie Ducharme: But we.

Dr. Julie Ducharme: It was great.

Dr. Julie Ducharme: It was hilarious so the reason I mentioned this is this woman started collecting them and then she started shellacking them and putting.

Shelby Jo Long: Clocks.

Dr. Julie Ducharme: On them and then little signs that would say like happy birthday.

Dr. Julie Ducharme: You old poop right.

Dr. Julie Ducharme: Like.

Shelby Jo Long: Just total.

Dr. Julie Ducharme: Joke.

Dr. Julie Ducharme: The woman became a multi multi millionaire because people thought it was amazing and she's like my overhead is like nothing I just go out to the desert and collect.

Shelby Jo Long: Coke and I was just like I can't believe.

Dr. Julie Ducharme: This woman is making this much money.

Shelby Jo Long: But it came.

Dr. Julie Ducharme: Down again that someone got a hold of her.

Dr. Julie Ducharme: They totally branded it and here this woman is just like selling I mean you could you ever imagine buying cap online, but this woman she's selling it.

Shelby Jo Long: I mean there's a there's market for it, looks like there's some really they have and it's kind of this kidney thing.

Shelby Jo Long: Yeah.

Shelby Jo Long: It's it it's crazy, but there is I mean people will buy the craziest things.

Shelby Jo Long: Right.

Shelby Jo Long: [laughter].

Shelby Jo Long: So I mean it doesn't matter what your idea is because there is an audience for it and you and it's about making the.

Shelby Jo Long: The the message that you are solving the problem or you are giving somebody something that they want that's capitalism is all out and the.

Dr. Julie Ducharme: Economy.

Shelby Jo Long: Is just wide open and you can do whatever you want.

Shelby Jo Long: We pay how much money do we pay for you know, I just think of like Lincoln marketing?

Shelby Jo Long: We pay people to get into Arlington and have conversations or we pay digital marketers to create images.

Shelby Jo Long: You know, there's just you can do one thing and be really successful 'cause there's an office for that.

Shelby Jo Long: If you solve the problem, then you're going to create a community around it <unk>.

Dr. Julie Ducharme: Yeah, absolutely it's it's like shark tank all day long so.

Shelby Jo Long: Well besides your book.

Dr. Julie Ducharme: I know you have you like I.

Dr. Julie Ducharme: Have a bunch of other things going on we're multiple company owners.

Dr. Julie Ducharme: Um you know we do all the sorts of stuff that's why I just feel like you're my twin from Montana.

Shelby Jo Long: [laughter] I know very similarly <unk> very similar backgrounds [laughter] I know.

Dr. Julie Ducharme: So I know one that you are a Toner in the <unk> strategic advisory board company.

Dr. Julie Ducharme: Why don't you?

Shelby Jo Long: Give US just a little summary.

Dr. Julie Ducharme: Of what that is about.

Shelby Jo Long: Yeah, the strategic advisor board uh we are a group of ten individuals and we are ten industry we're not industry specific.

Shelby Jo Long: We all have different streaks.

Shelby Jo Long: A Jason Miller myself Michael site you can see all of US on the website, but the genius in the genius and this is that we're all have different strings and we can all accomplish different things and serve our clients.

Shelby Jo Long: The best and to have all ten of US collectively coming together to create solutions for our clients.

Shelby Jo Long: Is the best way that we can achieve that?

Shelby Jo Long: What what I do the communication and the brand piece and you know the course development is sometimes a part of that process?

Shelby Jo Long: But communication is always a piece of exits is really significant piece.

Shelby Jo Long: Your marketing and your customer relations and your employee relations and culture and all that.

Shelby Jo Long: But it's only a piece.

Dr. Julie Ducharme: Of your business.

Shelby Jo Long: You also need you also need a website you also need a technology and we have somebody to deal with that.

Shelby Jo Long: You also need you also need a payment structure, you need to take money somehow to deal with that.

Dr. Julie Ducharme: So we have somebody.

Shelby Jo Long: So the id is that we're all under one roof and we can create those solutions.

Shelby Jo Long: Fast and we have a trusted network of people to refer to you are you're in the strategic advisor.

Dr. Julie Ducharme: Board referral.

Shelby Jo Long: Network because you're a trusted partner and we have many trusted partners to be able to achieve those solutions.

Shelby Jo Long: I find that to be it's.

Shelby Jo Long: What I do is it's it's niche in the fact that it's content oriented and it's processed oriented, but?

Dr. Julie Ducharme: It needs to.

Shelby Jo Long: Exist somewhere.

Shelby Jo Long: So I need partners, I don't wanna have to build my website to put that together.

Shelby Jo Long: 'cause I'm gonna spend way more time building a website and agonizing over like putting all the tech pieces together then I wouldn't be able to being able to exist in my genius and be authentic to myself.

Shelby Jo Long: So I'm finding the business partnerships that integrate I think are just critical for entrepreneurs, because you don't have to do everything and you shouldn't do everything.

Shelby Jo Long: See what you're.

Shelby Jo Long: Good at what your strength is and what you want to do.

Dr. Julie Ducharme: And the.

Shelby Jo Long: Other stuff.

Shelby Jo Long: You can find other people to help with that.

Shelby Jo Long: Yeah.

Dr. Julie Ducharme: Well.

Shelby Jo Long: That's.

Shelby Jo Long: What I saw <unk>?

Shelby Jo Long: So and.

Dr. Julie Ducharme: Yeah, I mean what you're saying is on printers.

Dr. Julie Ducharme: We get so dog into the weeds it's very natural for US, especially for starting out to try and do everything on our own and I.

Dr. Julie Ducharme: Think I mentioned this to you when we're together on Saturday I'm at this point in my program like I don't need to to make a whole another new.

Shelby Jo Long: Department I'd.

Dr. Julie Ducharme: Rather just partner with someone who's already killing it and we do it together because why not you know, but younger years I.

Dr. Julie Ducharme: Think I'll have to create everything it has to be online it has to be custom and it's like I look at it.

Dr. Julie Ducharme: Now I'm like that was so much work.

Shelby Jo Long: [laughter].

Shelby Jo Long: So.

Dr. Julie Ducharme: And this is a brilliant group.

Dr. Julie Ducharme: You guys definitely need to check them out.

Dr. Julie Ducharme: I think they have also like you said referrals of like two hundred and fifty strategic advisor referrals of course, the ten people who are owners are all brilliant on this website too I think I've met in person like.

Shelby Jo Long: Five of you guys.

Shelby Jo Long: So.

Dr. Julie Ducharme: Far.

Dr. Julie Ducharme: Um but why not right.

Dr. Julie Ducharme: Why not as company you guys work with big company I think I saw IBM on your website and a long list of other companies?

Dr. Julie Ducharme: So you know you guys have worked at every level and just adding to your list of things to do I know you mentioned that when you wrote this book a publishing company came out of it, so what how what's going on with that.

Shelby Jo Long: Yeah.

Shelby Jo Long: So in the in the idea of the strategic advisor board is that you have industry you know, you have industry specific you're doing your industry, but you need others to do with that and nothing is more true than independent publishing that you know.

Shelby Jo Long: Yes, you have you write the book and the contact comes from that.

Shelby Jo Long: But then there's an editor and there's a book designer and there's a book coach and there's a publisher and all of those different pieces and industry professionals.

Shelby Jo Long: Now we're all under one roof.

Shelby Jo Long: The row publishing group that uh that I'm a part of is is a collection of in of publishing professionals to help you independently publish your book and it makes the process seamless and it is something that you know writing a book.

Shelby Jo Long: Is daunting because you have to write that but then now you can have help either goes writing it putting together your ideas the editing you don't have to do it all on your own and you can come up with a really nice professionally published book and and.

Dr. Julie Ducharme: Honestly, your.

Shelby Jo Long: Book is as you know your book is it's such an asset to have for your business because it introduces you to your audience.

Shelby Jo Long: It taxes your business card it's just something that's it's great to have and something we encourage so so it's it's kind of a mini strategic advisor board only in the industry, so yeah, that's.

Dr. Julie Ducharme: Awesome and where where can I go to find out.

Dr. Julie Ducharme: More what's the the website or link or whatever it's.

Shelby Jo Long: Rob publishing partners dot com.

Shelby Jo Long: Okay.

Dr. Julie Ducharme: We'll put that in the link as well when we put that out.

Dr. Julie Ducharme: Road publishing partners dot com so check that out and it's true I know, so many people who.

Shelby Jo Long: We of course.

Dr. Julie Ducharme: Did that on our end here when I was publishing books you know, I originally went with published company, the amount of money that they want from you upfront for agents for all these things and then even then I still wasn't impressed the process and um it's just it was a bad experience?

Dr. Julie Ducharme: The first book I wrote it was a kid book so after that obviously Amazon is a great view, you know you can reach.

Shelby Jo Long: People worldwide.

Dr. Julie Ducharme: And many self publishers have become like best selling authors that sell more than the new York time.

Dr. Julie Ducharme: Uh you know the new York best selling authors, so it's definitely some you guys to check out.

Dr. Julie Ducharme: I always feel like there's, so many people with an amazing stories that they need to tell and they just need someone like you to help them get started on it.

Dr. Julie Ducharme: You always hear someone say like I've been thinking about writing this book for like seven years [laughter] so.

Shelby Jo Long: [laughter] time to do it [laughter].

Dr. Julie Ducharme: Time to do it.

Dr. Julie Ducharme: Well as we're winding down I know that you are gonna be doing a tech so why don't we give everyone information on the techs and if they wanna come to you.

Shelby Jo Long: Yeah, the tax event in Delaware in Wilmington Delaware on August twenty eighth, I think is the day of it the last weekend in August and I'm excited to speak about I'm gonna talk about a lot.

Shelby Jo Long: My book and and basically that's when we think about leadership and we think about our own our own power and how we can step into a dealership that often it's limited by the industry that we're in and buy stepping outside of that industry.

Shelby Jo Long: We can discover are full potential <unk>.

Shelby Jo Long: Awesome.

Dr. Julie Ducharme: Well and I know in Wilmington when I went you can take the train up from other States away so if you're anywhere in that area at a couple friends just hopped on the train and wrote on up there so definitely your area check it out.

Dr. Julie Ducharme: Also <unk> is gonna be speaking at our lead in power.

Dr. Julie Ducharme: She talks on March eleventh in Houston, you can get tickets at <unk> in power her dot com and what's really cool about this event is all the ticket sales go to support our woman veterans and a program called combat boots to heels another great thing about this is um that we have many veteran speakers.

Dr. Julie Ducharme: This time around and in the past I tell you <unk> you Lady veterans notice I said before you're so hard to get because you're so awesome, you don't wanna you're like I don't know if I need your help.

Dr. Julie Ducharme: Well it's not that you need our help, but it's that we just wanna empower and serve you because you guys empowered and served US in the military and so we're really excited to have such a big group coming.

Dr. Julie Ducharme: We can only fit about a hundred woman last week at a hundred fifty this been used about a hundred rodeos in towns or we maybe going to the Houston Rodeo, but this event is just I don't I I it's hard to explain because you walk away with your Cup so full and so overflowing our mission envision is we are not your competitor but we're your biggest supporter and we're gonna take each other up together and that's something that woman struggle with I mean I'm sure you've never met any mean caddy back stopping woman Shelby I mean your profession.

Shelby Jo Long: [laughter] <unk>.

Dr. Julie Ducharme: Al <unk> I've met just.

Shelby Jo Long: Like a few it's [laughter].

Dr. Julie Ducharme: Um and it was really when I I real short story before we have to go but just saying and I know you can relate to this.

Dr. Julie Ducharme: Um I got to a position where I had all woman boxes and I was really excited because naively I thought how amazing is this where all woman we're working together.

Dr. Julie Ducharme: The first time working with woman we're just gonna rock this it turned out to be like the biggest nightmare of my life.

Dr. Julie Ducharme: Um the woman were mean and.

Shelby Jo Long: And just horrible.

Dr. Julie Ducharme: And I remember leaving that position just devastated because I thought I couldn't understand why we couldn't joined forces and work together and that's really the vision behind leading power.

Dr. Julie Ducharme: She taxes we wanna give everyone a platform to tell their story and two power each other and support each other and create this safe place and over the last five years we've created.

Dr. Julie Ducharme: This network of woman that is Sepik we're talking about barrier breakers and just about every industry small businesses to large CEO is we just come together top news anchors are crying with woman veterans and they even though they're world <unk> in their story.

Dr. Julie Ducharme: Their hearts have the same want so if you guys are thinking about going to something you know yes I, maybe by US because I was part of creating this, but it empowers me more than anything I could do and it's so awesome and of course we have a great vision for that so Shelby is gonna be there.

Dr. Julie Ducharme: I'm gonna be there we've a long list of other women who are gonna be there.

Dr. Julie Ducharme: We even have some of our mail counterparts coming we're gonna give some great work shops to help.

Dr. Julie Ducharme: Um power your businesses so definitely need to be there.

Dr. Julie Ducharme: Well thank you so much for being on the show Shelby this is so awesome, make sure that you guys get your book.

Dr. Julie Ducharme: I gotta move it over for.

Shelby Jo Long: The camera.

Dr. Julie Ducharme: Uh it's on Amazon I, see you're genius under Shelby job long and as I always say live love laugh and always be your authentic self.